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City Inn unveils Mint rebrand

Posted in : Hotels

(added last year!)

City Inn Birmingham has rebranded as Mint Hotel Birmingham. The chain has unveiled its new image as it prepares to open two new hotels in London and Amsterdam. The hotel chain, which also has properties in Manchester, Glasgow, London, Bristol and Leeds, is expanding overseas for the first time with a new hotel of 553 rooms opening in Amsterdam in Spring 2011.

The team behind the City Inn brand said that they “recognised that there was a misperception of the brand in the marketplace” before embarking on a rebrand. Sandy Orr, executive chairman and co-founder of Mint Hotel, said: “Our business was created from scratch, it was designed to be a forward-looking, innovative city centre hotel brand. Now, with the opening of two new world-class hotels in the most exceptional locations in the City of London and Amsterdam we recognised it was time to give our company the branding it deserved.”

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(added last year!) / 223 views