These days, not a newspaper runs without headlines about the recession, economy revival and the future of different industries.

Internationally recognized marketing expert Pam Danzinger has recently reported on the “Good, Bad and Ugly” future of the luxury market.

Backed by research including study groups of affluent shoppers in Beverly Hills as well as a survey of over 1,000 luxury consumers, Danzinger.

And Unity Marketing reports on the future of the luxury market after the recession. How will today’s economic climate affect luxury brands and retailers tomorrow? How can companies shape their products to fit the shifting views of consumers? Danzinger addresses these issues and more in her report, The Luxury Market AFTER the Recession: The Good, The Bad, The Ugly.

Danzinger highlights one of the main repercussions of the recession. Consumers and professionals alike report on the discounts and offers that have surfaced as a direct result of the economic downturn. A direct consequence of these price cuts is that affluent shoppers who used to shop regardless of the price tag are now on the lookout for the incredible discounts. Whether this is a permanent change or not, discount shopping has taken over what was once rapid consumption.

Two-thirds of the consumers surveyed reported a decline in their personal financial situation. Whether that loss derives from investment portfolios, home values, bonuses or commissions, it definitely is reflected in the new “recession chic” shopping trends. The non-stop consumption of once upon a time has turned into more thoughtful purchases. Many consumers reveal that they are thinking twice before purchasing and examining their needs vs. desires.

One shopper explained “I am more thoughtful. I still love to shop, but I am trying to think more about whether I really want and need this at this particular time, as opposed to just getting things and have them sit in the closet and not wearing them.” This seisimic shift will create a new luxury consumer market, and eventually a new business climate for luxury companies.

Danzinger focuses on this shift as a gradual and definitive change across the board. Her report urges luxury retailers and companies to reevaluate their brands to realign with the more thoughtful and selective consumer market. What happens next? Only time will tell, but now’s the moment for retailers and agencies to take advantage of the change and re-emerge as valuable allies to attentive customers.